Courses

Reputation, Regulation, and Communications-How Media Influences Business

Course Number: 42123

Instructor: Guy Rolnik

Quarter: 2017 (Autumn)

All businesses face multiple stakeholders: shareholders, customers, employees, activists, NGOs, politicians and regulators. Businesses interact with all these stakeholders mainly through the media. The media shape their reputation vis-a-vis their stakeholders, the way they are regulated, their costs, and their opportunities. This course explains how media influences companies and industries and how companies can affect this interaction. We start by analyzing the economics of media companies and how they work on the commercial and editorial sides. We continue by going deeper into the interplay between media, regulators and companies and we focus in depth on media and the financial markets, crisis communication management and the role of the internet and social networks.


Reputation, Regulation, and Communications-How Media Influences Business - Lab

Course Number: 42705

Instructor: Guy Rolnik

Quarter: 2017 (Autumn)

This lab course exposes students to live regulatory and media challenges faced by companies and provide them with a set of tools to deal with the media. This course is taught in collaboration with Tusk Ventures, a venture capital company that works with growing startups to help them navigate through governmental, political, and media hurdles. Each group of students will be paired with one of Tusk Ventures’ portfolio startups to create and present a regulatory or media strategic plan, while consistently engaging with the high level of ambiguity surrounding early stage companies. Tusk Ventures will supplement the material taught in class with consulting resources to coach and support the groups. This experience will give the students an opportunity to put into practice some of the skills and strategies that they will learn during the course.


Crony Capitalism

Course Number: ECON 28620

Instructor: Luigi Zingales

Quarter: 2018 (Spring)

Level: Undergraduate only

The economic system prevailing in most of the world today differs greatly from the idealist version of free markets generally taught in economic classes. This course analyzes the role played by corporate governance, wealth inequality, regulation, the media, and the political process in general in producing these deviations. It will explain why crony capitalism prevails in most of the world and why it is becoming more entrenched also in the United States of America. The course, which requires only basic knowledge of economics, welcomes undergraduates.


Storytelling and Narratives in Business

Course Number: 42124

Instructor: Guy Rolnik

Quarter: 2018 (Spring)

Building and sustaining reputation, creating strong brands, acquiring market power, leading organizations, motivating people, and working effectively with politicians, regulators, and the media – many entrepreneurs, manager, and companies that excel in these activates share a commonality: they develop and maintain coherent strategic narratives, they appreciate the importance of stories and they know how to tell them. This course explains and demonstrates the importance of narratives and storytelling tools in most of the efforts and processes that seek to acquire power and influence—not only within organizations, but very often outside of them—when interacting with customers, competitors, regulators, politicians, and the media.


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