Courses

Reputation, Regulation, and Communications-How Media Influences Business

Course Number: 42123

Instructor: Guy Rolnik

Quarter: 2018 (Autumn)

This course explores the relationship between business, regulators, and the media. All businesses face multiple stakeholders: shareholders, customers, employees, activists, NGOs, politicians, and regulators. Their interaction with stakeholders is conducted mainly through the media. Media has a major role in shaping corporate reputation vis-a-vis their stakeholders, regulators, and potential business partners.


Reputation, Regulation, and Communications-How Media Influences Business - Lab

Course Number:  42705

Instructor: Guy Rolnik

Quarter: 2018 (Autumn)

This lab course exposes students to live regulatory and media challenges faced by companies and provide them with a set of tools to deal with the media. This course is taught in collaboration with Tusk Ventures, a venture capital company that works with growing startups to help them navigate through governmental, political, and media hurdles. Each group of students will be paired with one of Tusk Ventures’ portfolio startups to create and present a regulatory or media strategic plan, while consistently engaging with the high level of ambiguity surrounding early stage companies. Tusk Ventures will supplement the material taught in class with consulting resources to coach and support the groups. This experience will give the students an opportunity to put into practice some of the skills and strategies that they will learn during the course.


The FinTech Revolution

Course Number: 35123

Instructor: Luigi Zingales

Quarter: 2019 (Spring)

Between the 11th and the 14th century three legal innovations changed the economic and financial history of the world: fiat money (11th century in China), double entry accounting (14th century in Italy), and limited liability corporations (11th century Italy). Accounting, banking, financing, and monetary policy as we know them today were all the result of these innovations. Blockchain, virtual currencies, and smart contracts promise to trigger an-equally important revolution in the 21st century. This course will walk the students through the challenges and the opportunities this technology offers, as well as the regulatory problem it raises. After a brief introduction on the technology itself, the course will focus on:
1) the changes digital currencies will bring to monetary policy and financing;
2) the changes the blockchain technology will bring to accounting, trading, and investment banking;
3) the opportunities provided by peer-to-peer lending.


Crony Capitalism

Course Number: ECON 28620

Instructor: Luigi Zingales

Quarter: 2019 (Spring)

The economic system prevailing in most of the world today differs greatly from the idealist version of free markets generally taught in economic classes. This course analyzes the role played by corporate governance, wealth inequality, regulation, the media, and the political process in general in producing these deviations. It will explain why crony capitalism prevails in most of the world and why it is becoming more entrenched also in the United States of America. The course, which requires only basic knowledge of economics, welcomes undergraduates.


Storytelling and Narratives in Business

Course Number: 42124

Instructor: Guy Rolnik

Quarter: 2019 (Spring)

In this course we will study the critical role of stories in driving success in many real-life situations. We will gain an understanding of how our reality is comprised of stories, we will establish a critical perspective on stories in the arenas of business, economics and politics, and we will study the characteristics of successful stories and storytellers. All the while, we will practice and hone the telling of our own powerful, personal stories.


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