Cumplo is a peer-to-peer lender that broke into the oligopolistic world of consumer-financing in Chile. The incumbents pressured the regulator to criminally indict Cumplo for violation of the banking law. The founders were able to fend off this attack by promoting their image in the local and international press. Cumplo is now poised to become the main peer-to-peer lending platform in Latin America.
Suitable Courses: entrepreneurship, strategy, media, political economy.
Bigger picture: case illustrates how new business models, which challenge powerful incumbent industries, need to adopt a media strategy parallel to their business strategy.
Publication Date: June 16, 2017
Length: 26 p, English PDF; 25 p, Spanish PDF
Download ENG (PDF)