The Israel-based business magazine-turned newspaper TheMarker adopted an agenda of fighting against economic and political concentration. The paper’s active, constant campaign led to unprecedented socio-economic social protests, which were later translated into unprecedented legislation meant to reduce economic concentration. But at what cost to the media company? And at what benefit to society? TheMarker and its “parent,” Haaretz, suffered from an advertising boycott as a result of their activism. And the real impact of the concentration reform remains to be seen: the reform may die slowly in its implementation stage without actually improving the economy. The change may be short-lived and simply a congruence of events rather than a seismic shift.
Suitable Courses: The case is meant primarily for media-related courses. It can also appeal to macroeconomics and anti-trust related courses, as well as political economy and regulation.
Bigger picture: The case spotlights two types of big picture insights: one set of insights deals with what shapes regulation (public opinion and perception); the second deals with reputational concerns at the media level: can a media outlet create, maintain, and profit from having a reputation for representing the dispersed public?