Chicago Booth/Kellogg School Financial Trust Index

The Financial Trust Index was created by Professor Paola Sapienza (Kellogg School of Management, Northwestern University) and Professor Luigi Zingales (The University of Chicago Booth School of Business) as a means to study the changes in trust in the financial industry and its impact on investors’ decisions. It is calculated annually on a sample of 1,000 American adults. The mission of the Financial Trust Index is to monitor the level of trust Americans have in banks, the stock market, mutual funds, and large corporations, and to regularly assess how current events, policy, and government intervention might affect this trust. The initiative is sponsored jointly by the Kellogg School of Management at Northwestern University and the University of Chicago Booth School of Business; the survey is administered by Social Science Research Solutions.

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