Meet Simple Mills, one of 24 start-ups facing tough choices and fast deadlines in the New Venture Challenge. Follow their story »
Booth NVC challenges Simple Mills to think bigger and grow faster if it wants to be the Betty Crocker of the 21st Century. Follow their journey »
The Simple Mills team needs short-term cash as supermarket orders are about to grow four-fold. Follow the journey »
For Simple Mills and 8 other NVC teams, it's showtime. Follow the journey »
Simple Mills ties for first place in the New Venture Challenge with RoomVa, a site for making reservations at small hotels in Latin America. Read more »
The New Venture Challenge is the premier start-up program at the University of Chicago Booth School of Business, helping students turn entrepreneurial ideas into viable businesses.
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