Three Nielsen marketing datasets are available for individual and institutional subscriptions. All individual users of the data must register with the Marketing Data Center to receive access. Please review our policies for information about eligibility.

Individual Subscription

  • One dataset: $3,000 for three years
  • Two datasets: $5,000 for three years 
  • Three datasets: $7,000 for three years

This subscription provides access for one tenured or tenure-track faculty member. The subscribed individual may have up to two PhD students or post docs added to their subscription at no additional charge.

    Institutional Subscription

    • One dataset: $4,000 for one year
    • Two datasets: $7,000 for one year 
    • Three datasets: $10,000 for one year

    This subscription covers an unlimited number of users, including PhD students and post docs under tenured or tenure-track faculty supervision. Institutional subscriptions may be shared across departments. Note that pricing for institutional subscriptions may vary based on an institution’s size and programs offered. Please contact Kilts Marketing Data Center for more information.

    New Users

    Click here to request a new subscription. If your institution has a subscription, click here to register for data access.

    Registered Researchers

    Click here if you are already a registered researcher and would like to submit annual updates, manage your projects, upload papers, and more.

    Contract Administrators

    Click here if you are the Contract Administrator for your institution and would like to manage your subscription and contract.