Nielsen Datasets at the Kilts Center for Marketing
The Nielsen Datasets at the Kilts Center for Marketing is a partnership between The University of Chicago Booth School of Business and the Nielsen Company and makes comprehensive marketing datasets available to academic researchers around the world.
Availability of these rich data provide academic researchers from a range of disciplines new opportunities to explore the dynamics of purchasing behavior across the United States. The size, scope, breadth, and longitudinal timeframe of these data make them unique. They cover a wide range of product, categories, retail channels, stores, and geographic markets in the United States.
Consumer Panel Data
The consumer Panel Data include longitudinal data beginning in 2004 with annual updates. These data track a panel of 40,000–60,000 US households and their purchases of fast-moving consumer goods from a wide range of retail outlets across all US markets. Learn more »
Retail Scanner Data
Retail Scanner Data consist of weekly pricing, volume, and store environment information generated by point-of-sale systems from more than 90 participating retail chains across all US markets. Data begin in 2006 and include annual updates. Learn more »
Ad Intel Data (Available July 2017)
Nielsen’s Ad Intel Data cover advertisement occurrences for a variety of media types across the United States, for the years 2010-2015, with annual updates available each year. These data can be broken down by Market Code (i.e. ~200 Designated Market Areas (DMAs), which can be matched to DMAs in the Consumer Panel and Retail Scanner datasets).