The Dick Wittink prize for the best paper published in the QME was established to honor the memory of professor Dick Wittink, George Rogers Clark Professor of Management and Marketing at the Yale School of Management, who died in June 2005. He was a member of the QME’s Advisory Board. Dick was a true academic - curious, embracing new ideas and new methods - and made significant contributions to marketing research and marketing practice. He played an important role in applying econometric methods to marketing problems such as measuring the impact of advertising, sales promotions, and completion; and he also pushed the boundaries of methods such as conjoint analysis. Dick was known for his fair mindedness and ability to look beyond the superficial to evaluate research based on its true merit were on display. Dick was also a mentor and guide to many doctoral students and junior faculty members who benefited tremendously from his input and support.
The Dick Wittink prize will be awarded annually to the best paper published in the preceding volume of the QME.