Connecting Chicago Booth's marketing faculty, students, alumni, and corporate partners in their
shared belief in the
Chicago Approach
to marketing

Founded in 1999, the James M. Kilts Center for Marketing advances marketing at Chicago Booth by facilitating faculty research, supporting innovations in the marketing curriculum, funding scholarships for MBA and PhD students, and creating engaging programs aimed at enhancing the careers of students and alumni.

The Kilts Center strives to:

  • Enhance the research environment and facilitate thought leadership among Booth’s marketing faculty
  • Attract and graduate the very best MBA talent who will go on to pursue successful marketing and general management careers

About the Kilts Center

Marketing Databases

Booth Marketing Data Center

The James M. Kilts Center for Marketing has exclusive access to the most comprehensive database on marketing, retail scanner, and consumer panel data. Find out more about the Data Center »


Mir Aamir '97 appointed as President and COO at Read the story here >>


What's in it for me? New research by Ayelet Fishbach and Christopher Hsee shows that sometimes not knowing is a powerful motivator. Have a listen to their work featured on NPR >>


Ayelet Fishbach asks "Why do good people do bad things?". Check out CNN's article on this research here>>


Faculty Blog

Maggi – the lead crisis  In the cult classic the Princess Bride,...

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McDonald’s recent moves – what do the data say and should the...

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