Nielsen Datasets at the Kilts Center for Marketing

The James M. Kilts Center for Marketing at Chicago Booth and the Nielsen Company have joined together to make marketing data available to approved academic researchers in the United States. The Nielsen datasets start in 2004 and will be updated on an annual basis. The initiative extends knowledge, supports innovation, and enhances the practice of marketing.

  • The Consumer Panel Data includes information about product purchases made by a panel of consumer households across all retail outlets in all US markets.
  • The Retail Scanner Data consists of weekly purchase and pricing data generated from participating retail store point-of-sale systems in all US markets.
  • The Ad Intel Data covers advertisement occurrences for a variety of media types across the United States.

Learn more about the Nielsen Marketing Data and how to access available datasets »