Associate Professor of Marketing
Dan Bartels recently completed teaching his first marketing course at Chicago Booth, where he drew upon his background in psychology, his past and current research, and his prior teaching experience at Columbia to provide an unparalleled academic experience. When he’s not teaching, Bartels’s attention is focused on a variety of research projects around consumer decision making.
Dan Bartels first experienced Chicago Booth’s culture of rigorous inquiry while he was in graduate school at Northwestern University. Having had the opportunity to attend research presentations and classes at Booth, Bartels was so impressed with the culture that he chose complete his postdoctoral work there.
“There’s no better collection of researchers in decision making than here at Booth,” Bartels says.
Following his postdoctoral work, Bartels took his first faculty job in the marketing department at Columbia University, teaching behavioral economics and decision making. After three years, he had the opportunity to come back to Chicago Booth.
“I was excited to reengage at Booth,” Bartels says. “Booth goes out of the way to facilitate research. The intellectual vibrancy of this place was the primary consideration that drove me back here.”
Bartels currently has several research projects underway, all in various stages of implementation. His work examines the mental processes underlying consumer financial decision making, moral psychology, and intertemporal choice.
Among his projects is an investigation of how people’s perceptions of themselves now and in the future influence how patient they are. In another research project, Bartels explores the psychological factors associated with financial fragilities.
“Many of the research projects I’m involved with have real-world implications for both marketers and consumers,” Bartels says. “Determining how consumers’ perceptions impact their decisions and actions helps marketers better understand their audiences, and some of my research is about how we might develop interventions that can help people avoid making mistakes with their money.”
Bartels incorporates his research into his classroom discussions.
“It’s important that students understand that consumer psychology plays a critical role in successful marketing campaigns,” Bartels says. “I also hope that my class and research conveys how we are all targets of influence, so students can become even smarter consumers.”
Outside of the classroom, Bartels serves on dissertation committees and also mentors PhD students through their research.
“As a postdoctoral fellow, I was impressed with how approachable and helpful the faculty were,” Bartels recalls. “Being on the other side of it, mentoring and working with the excellent students here has been the most rewarding part of coming back to Booth.”