Tirso Iglesias, '07
Vice President of Sales and Marketing, Cacique Inc.
Tirso Iglesias, ’07, had seen this before: A famous brand comes to Chicago Booth with a marketing challenge for students and the James M. Kilts Center for Marketing.
Paul Englert, '99
Vice President of Marketing, C. Mondavi and Family
Paul Englert wanted to rethink the future of the C. Mondavi & Family brand Charles Krug, the oldest winery in Napa Valley. His main objective was to make the 150-year-old brand more appealing to a younger generation of drinkers.
Director of Strategic Partnerships, Chicago Public Media - WBEZ 91.5 FM
As a nonprofit with limited resources, we don't invest in research like other media companies, but when we heard about the Booth marketing lab courses and noticed the Marketing Research course option, we saw a great opportunity to fill a gap that we have had for a long time at Chicago Public Media.
Sean Smyth, '05
Vice President, Business Development, Groupon, Inc.
When Sean Smyth, '05, vice president of business development for Groupon, Inc., wanted to better define and understand his company's VIP segment, he immediately thought of Chicago Booth.