QME Conference
The annual conference co-sponsored by the Kilts Center invites faculty and PhD students, as well as other marketing experts from across the world, to present their work in marketing, economics, and statistics.
QME Conference
Events and Learning Opportunities
Engage with and learn from trailblazers.
The Kilts Center hosts events that facilitate the study and practice of marketing as well as deepen relationships across our community.
For MBA students, we offer programs and activities that reflect Booth’s philosophy that marketing skills are essential to selling products and growing a business. For faculty and PhD students, the center provides opportunities to share their research and engage conversations focused on challenging the status quo.
Marketing fundamentals equip business leaders to drive growth in a company. Most Kilts Center programs are relevant to a broad set of career interests, offering opportunities to learn about the power of marketing at work. Select events are geared towards preparing students to recruit and build skills specifically for tech product management (PM), product marketing management (PMM), brand management (Brand), and general management (GM).
Scheduled events will include active links in the table below.
The Kilts Center promotes events via student email listservs and via student-led groups.
| Event Title | Description | Career Interest |
Marketing and Management ForumMonday, April 29 | 4:30 - 5:30 p.m. | The Langham, Chicago Registration coming soon |
Get access to some of Booth's highest-profile alumni in product, innovation, and general management through multiple small-group, roundtable discussions. | Tech PM/PMM Brand Mgmt/Gen Mgmt General Interest |
Influential Leadership: Managing Up, Down, and AcrossThursday, May 2 | noon - 1 p.m. | Harper 219 Registration coming soon |
Explore strategies for leaders to manage relationships with superiors, team members, and peers. Attendees will gain insights to navigate organizational dynamics effectively. |
Tech PM/PMM Brand Mgmt/Gen Mgmt General Interest |
What I Wish I'd Known: Navigating Life Post-MBASpring quarter | Details coming soon |
Recent Booth alumni from tech and CPG share key experiences and advice on how to successfully navigate professional life post MBA. | Tech PM/PMM Brand Mgmt/Gen Mgmt General Interest |
Making the Most of BoothFall quarter | Details coming soon |
Each fall, this event offers students an opportunity to meet marketing faculty, engage with Kilts Center staff, and learn how the Center supports their experience. | Tech PM/PMM Brand Mgmt/Gen Mgmt General Interest |
Kilts Center Open HouseFall quarter | Details coming soon |
Each fall, this event offers students an opportunity to meet marketing faculty, engage with Kilts Center staff, and learn how the Center supports their experience. | Tech PM/PMM Brand Mgmt/Gen Mgmt General Interest |
Kilts Speaker SeriesFall quarter | Details TBA |
Hear from industry leaders talk in depth about trending topics, challenges, and best practices related to how to drive business growth. | Tech PM/PMM Brand Mgmt/Gen Mgmt General Interest |
Kilts Case CompetitionFall quarter | Details TBA |
Gain experience in how to apply marketing frameworks and concepts to problems in the tech industry. | Tech PM/PMM Brand Mgmt/Gen Mgmt General Interest |
Tech PM/PMM WorkshopFall quarter | Details TBA |
Students work with alumni to explore and pursue product management and product marketing management roles in tech. | Tech PM/PMM |
PitchCampWinter quarter | Details TBA |
Learn key skills to construct and convey cohesive messages. PitchCamp's methods blend communication science, neuroscience, improv techniques, and storytelling frameworks—empowering you to connect with your audience with unwavering confidence. | Tech PM/PMM Brand Mgmt/Gen Mgmt General Interest |
Deconstructing the Big Game: Advertising at the Super BowlWinter quarter | Details TBA |
Participants learn and apply frameworks useful in evaluating the effectiveness of advertising campaigns. | Tech PM/PMM Brand Mgmt/Gen Mgmt General Interest |
Intro to UX Design for Product ManagersWinter quarter | Details TBA |
Aspiring tech product managers have a chance to learn what UX design is, how and when product interacts with UX, and tips for working with UX professionals. | Tech PM/PMM |
SQL Fundamentals WorkshopWinter quarter | Details TBA |
Participants analyze and design relational data models based on business requirements, learn to analyze data using MySQL, and build useful reports. | Tech PM/PMM Brand Mgmt/Gen Mgmt |
PR/FAQ: Working backwards from your product visionWinter quarter | Details TBA |
This session will introduce aspiring PMs to tools that synthesize and communicate a product vision effectively. | Tech PM/PMM |
AI for Product ManagersWinter quarter | Details TBA |
Join Satyajeet Salgar, '07, Director of Product Management and UX, Google AI, to engage in conversation about AI for product managers. | Tech PM/PMM |
From Brief to CampaignSpring quarter | Details TBA |
Get a sneak peek into how brand managers and ad agencies collaborate to plan and execute a large-scale advertising campaign. | Brand Mgmt/Gen Mgmt General Interest |
Marketing for GoodSpring Quarter | Details TBA |
Discuss the theory behind purpose-driven branding, defining and measuring success and the use of data in purpose marketing, and lessons learned along the way. | Tech PM/PMM Brand Mgmt/Gen Mgmt General Interest |
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The Kilts Center sponsors or co-sponsors a number of marketing academic workshops, conferences, and webinars that convene scholars to exchange ideas focused on quantitative and behavioral marketing research for PhD students, Chicago Booth faculty, and faculty from other institutions.
QME Rossi Seminars
These curated faculty seminars allow scholars to share their research and take part in thought-provoking, candid feedback sessions.
QME Rossi Seminars
Kilts Faculty Fellow Research Talks
The Kilts Center hosts lunch-n-learn events featuring visiting marketing academics whose expertise complements the research environment at Booth.
Kilts Faculty Fellow Research Talks
Marketing Research Workshop
All are welcome in this workshop, where faculty, PhD students, and outside speakers from around the world present their research.
Marketing Research WorkshopTest
Since our founding in 1999 by James M. Kilts, ’74, the Kilts Center community has been a nexus for alumni across all industries. Senior-level executives regularly share their expertise with Booth students and the general Kilts Center community, amplifying the experience for all.
Ann Mukherjee Marketing Summit
The Ann Mukherjee Marketing Summit is an annual, invite-only event that connects our world-class faculty and an elite group of alumni to share their research and learnings around a timely theme each year.
Ann Mukherjee Marketing Summit
London Booth Marketing Summit
This unique, invite-only event brings together an elite community of alumni with roles in marketing, innovation, and general management. Contact Samreen Imami with any questions.
London Booth Marketing Summit
Insights to Your Inbox
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Connect with the Kilts Center
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