QME Conference 2017 Schedule

Friday, September 1, 2017:


Session Author Title

Noon - 12:45 pm

Lunch
12:45 - 1 p.m. 

Opening Remarks

Brigitte Haar - Vice President, Goethe University Frankfurt

1 - 2:00 p.m. Session 1 Günter J. Hitsch et al. Prices and Promotions in U.S. Retail Markets: Evidence from Big Data
2 - 3p.m. Session 2 Sylvia Hristakeva How Do Vertical Contracts Affect Product Availability? An Empirical Study of the Grocery Industry
3 - 3:30 p.m. Coffee Break
3:30 - 4:30 p.m. Session 3 Marco Kotschedoff et al Higher Minimum Quality Standards and Redistributive Effects on Consumer Welfare
4:30 - 5:30 p.m. Session 4

Paul B. Ellickson et al.

Private Labels and Retailer Profitability: Bilateral Bargaining in the Grocery Channel
7 - 8:30 p.m. Dinner and Dick Wittink Award 

 

 Saturday, September 2, 2017

8 - 9 a.m.  Coffee and Snacks
9 - 10 a.m. Session 5 Serafin Grundl et al. Consumer Mistakes and Advertising: The Case of Mortgage Refinancing 
10 - 11 a.m.  Session 6 Graham Beattie et al. Advertising Spending and Media Bias: Evidence from News Coverage of Car Safety Recalls
11 - 11:30 a.m. Break
11:30 a.m. - 12:30 p.m. Session 7
Andrés Elberg et al.
           
Dynamic Effects of Price Promotions: Field Evidence, Consumer 
12:30 - 1:30 p.m.   Lunch

1:30 - 2:30 p.m.

Session 8 Brett Gordon et al.           A Comparison of Approaches to Advertising Measurement: Evidence from Big Field Experiments at Facebook
2:30 - 3:30 p.m. Session 9 Brett Hollenbeck et al. Advertising Strategy in the Presence of Reviews: an Empirical Analysis
3:30 - 4 p.m. Break
4 - 5 p.m. Session 10 Raluca M. Ursu
Search Duration
 6p.m.                             Reception with Wine Tasting