Conferences and Events

In an effort to bring together and support the thriving marketing community at Chicago Booth, the Kilts Center hosts a variety of events for faculty, PhD students, MBA students, alumni and corporate partners.

Events for faculty and PhD students offer forums for dialogue among marketing scholars and their colleagues.  View Faculty and PhD events »

The Kilts Center hosts events throughout the academic year that connect students to alumni, educate and build skills critical to career success. View MBA Student events »

The Biennial Marketing Insights at Chicago Booth conference brings together corporate partners, alumni and Booth faculty. The conference features research collaborations between Booth faculty and marketing practitioners. Booth faculty share research that relies on marketing data and generates valuable consumer insights relevant to a range of companies and business professionals. Industry practitioners complement the presentations by offering a discussion of potential applications and real world discernments. The next conference will be held Spring 2018.

Presentations featured at the Marketing Insights 2016 include:
 
Advertising in Health Insurance Markets
Brad Shapiro, Assistant Professor of Marketing
Discussant: Brett Edelson, Vice President, UnitedHealthcare Community and State
 
Scalable Price Targeting
Sanjog Misra, Charles H. Kellstadt Professor of Marketing and Neubauer Family Faculty Fellow
Industry Discussant: Dan Cropsey, Head of Data Solutions,Catalina Marketing

Demand for “Healthy” Products: False Claims in Advertising
Anita Rao, Assistant Professor of Marketing
Industry Discussant: Gary Singer, Partner, CMO, ATKearney
 
Examining the Effect of Numeric Cues on Consumer Behavior
Abigail Sussman, Assistant Professor of Marketing
Dan Bartels, Assistant Professor of Marketing
Industry Discussant: Eli Strick, Director of Marketing Strategy and Planning, United Airlines
 
Consumer Information and the Branded versus Private Label Trade-off
Jean-Pierre Dubé, Sigmund E. Edelstone Professor of Marketing
Industry Discussant: James Dodge, Senior Consultant, Milliman