Marketing Lab Project Sponsorship

Your company can sponsor projects for our experiential learning marketing lab courses. Companies receive innovative business solutions to pressing issues through projects completed by Chicago Booth MBA students. Students benefit from this experiential learning, and the primary goal is educational.

Students work with faculty and project mentors to apply Chicago's unique analytical rigor to sponsors' marketing projects, presenting their data-driven insights at the end of the 10-week course.

Past projects have included developing digital marketing strategy, estimating market potential, and developing new product concepts. Client sponsors have ranged from Redbox to Chicago Public Media to 7-Eleven to HSBC.

View a sampling of past sponsors »

Read profiles of past marketing lab projects »


New Product Development

This course provides students with an in-depth understanding of effective new product development practices, with an emphasis on predevelopment phases of the new product development process. Students apply concepts and tools learned in class to a company-sponsored project.

Learn more about sponsoring a new product development project »

Marketing Research

This course provides students with a toolkit of market research approaches and techniques to help them define key research questions that underlie strategic marketing decisions. Students develop tactical implications from their research findings to aid companies in making strategy-driven marketing decisions.

Learn more about sponsoring a marketing research project »