Alumni Leaders

Booth marketers are renowned for reframing problems to find better solutions and for making knowledge richer and more relevant. They fundamentally alter the course of organizations through the power of bigger, better, and more enduring ideas.

Read more about our alumni leaders with a background in marketing:

Mir Aamir, '97 

President, Customer Loyalty and Digital Technologies, Safeway, Inc.
2013 Profile

Mir Aamir leads Safeway’s loyalty programs, including Just For U, and oversees digital and mobile efforts related to loyalty. His leadership portfolio also includes the marketing strategies, shopper analytics and insights, club card, and pricing organizations at Safeway.

David Appel, AB '81, MBA '82 

CEO, Vision LLC
2009 Profile

Leaving Accenture to work for Orange Glo, the family business, David Appel helped drive OxiClean to lead the US stain remover category, largely through infomercials. Annual revenue exceeded $300 million before the firm was sold to Church & Dwight in 2006.

L. Dick Buell, '78 

Former Chairman and CEO, Catalina Marketing Corporation

In 2004, L. Dick Buell assumed the roles of chairman and CEO at Catalina Marketing Corporation and was responsible for managing a turnaround and subsequently growing the organization’s strategic and financial value.

Gary Cohen, '88 

Senior Vice President of Marketing and Customer Experience, Redbox
2011 Profile

As senior vice president of marketing and customer experience at what Ad Age describes as one of America's hottest brands, Gary Cohen keeps Redbox ahead of the innovation curve by staying in touch with the DVD vending-machine company’s massive customer base.

Patrick Doyle, '88 

President and CEO, Domino's Pizza, Inc.
2012 Profile

Amidst changing consumer demand and a fast-evolving digital landscape, president and CEO of Domino's Pizza, Inc. Patrick Doyle, '88, is taking the data-driven approach to bring marketing to a whole new level—transforming a quintessential American chain restaurant into a globally recognized brand. 

Deanie Elsner, '92 

Executive Vice President and President of Beverages, Kraft Foods, Inc.
2013 Profile

Before rising to executive vice president and President of Beverages for Kraft, Deanie Elsner, '92, spent more than twenty years serving in a wide variety of leadership roles within the company.

Scott Griffith, '90 

Chairman and CEO, Zipcar, Inc.
2011 Profile

When he took over as CEO of Zipcar, Scott Griffith used team-building skills he developed at Chicago Booth to help rally employees around a new business model and market position that has transformed his company into the largest car-sharing service in the world.

Brian Hughes, '93 

Senior Executive Vice President and Chief Executive Officer, HSBC Care and Retail Services
2012 Profile

Hughes leads one of the largest, most profitable credit card businesses in the United States. By pursuing a strategy that combines analytic rigor with disciplined product and risk management, HSBC’s business remained profitable through the economic downturn and continues to deliver industry-leading returns.

M. Carl Johnson III, '72 

Executive Vice President of Brands, Del Monte Foods
2012 Profile

Johnson joined Del Monte Foods in November 2011 as executive vice president of brands, with operating responsibility for the company’s pet brands and the majority of its consumer brands. Prior to Del Monte, Johnson served for a decade as senior vice president and chief strategy officer at Campbell’s Soup, responsible for corporate strategy, research and development, quality, corporate marketing services, licensing, and e-business.

Michael Krauss, AB '75, MBA '76 

President, Marketing Strategy Group
2013 Profile

Michael Krauss is a veteran marketer, management consultant, and entrepreneur. He began his career in packaged goods marketing and helped launch the number two chocolate chip cookie brand, Keebler’s Chips Deluxe.

Bob Mariano, ‘87 

CEO Roundy’s Inc.

After working his way up from the deli counter to CEO, Bob Mariano led Dominick’s through an IPO in 1996, Mariano, now CEO of Roundy’s Inc., bought 11 locations from Dominick’s when it pulled out of the Chicago market, and he put his own name on the stores.

Suzanne Martin, '95 

Chief Marketing Officer, Revenew
2013 Profile

As CMO at Revenew, Suzanne Martin is responsible for leading marketing, product, and business strategy for this dynamic Chicago-based cloud software startup. Revenew is on the cutting edge of “social business” and is the leading cloud-based marketing network for the consumer electronics industry.

Logan McDougal, '00 

General Manager, Mars Ukraine
2013 Profile

Logan McDougal joined parent company Mars after a series of positions with the William Wrigley Jr. Company. He now oversees Mars’s business in Ukraine, with responsibility for the company’s confectionery and pet care brands.

Michael Osanloo, '96 

CEO, P.F. Chang's

Michael Osanloo is currently CEO at P.F. Chang's. Prior to this, he was responsible for leading Kraft Foods' grocery business unit in North America, which includes brands such as Kraft Macaroni & Cheese, Miracle Whip, Kraft mayonnaise and salad dressings, barbecue sauces, and A-1 steak sauce, as well as Jell-O, and Cool Whip.

Dhiraj Rajaram, '03 

Founder, CEO, and Chairman, Mu Sigma, Inc.
2012 Profile

Dhiraj Rajaram is responsible for Mu Sigma’s vision and strategic direction, building teams, aligning organizational resources to a customer-centric vision, and delivering profitable growth.

John Sauerland, '91 

Group President, Progressive Insurance
2012 Profile

John Sauerland joined Progressive directly out of Booth as an assistant product manager. He now oversees Progressive’s Personal Lines group with revenues in excess of $13 billion and an advertising budget approaching $500 million.

Frits Seegers, '89 

CEO, CT Corporation
2012 Profile

Frits Seegers joined CT Corp in 2010. He previously served in various executive positions in Citigroup's main markets, including the United States, Japan, and Asia Pacific. In 1998, he joined Citibank's operating committee. He was CEO of Consumer Banking for Asia Pacific, covering 11 consumer markets between 2001 and 2004. Under his leadership, this region was the fastest growing part of Citigroup

James Tyree 

Retired Executive Vice President, Abbot Labs
2009 Profile

Responding to an invitation from James Kilts, ’74, founder of the Kilts Center for Marketing at Chicago Booth, James L. Tyree agreed to sponsor and provide one-on-one mentoring for Kilts Marketing Fellowship recipient Maayan Pinhassi. Tyree has spent more than 12 years with Abbott.

Geoffroy Van Raemdonck, '98 

President, Louis Vuitton South Europe
2012 Profile

Geoffroy Van Raemdonck runs the Louis Vuitton brand in 19 countries, spanning from south and central Europe to north Africa, the Middle East, and India. Prior to moving to Milan in June 2011, van Raemdonck served as acting president of Louis Vuitton North America.