Connecting Chicago Booth's marketing faculty, students, alumni, and corporate partners in their
shared belief in the
Chicago Approach
to marketing

Founded in 1999, the James M. Kilts Center for Marketing advances marketing at Chicago Booth by facilitating faculty research, supporting innovations in the marketing curriculum, funding scholarships for MBA and PhD students, and creating engaging programs aimed at enhancing the careers of students and alumni.

About the Kilts Center

Marketing Databases

Nielsen Datasets at the Kilts Center for Marketing

The James M. Kilts Center for Marketing at Chicago Booth and the Nielsen Company have joined together to make marketing data available to approved academic researchers in the United States. The Nielsen datasets start in 2004 and will be updated on an annual basis. The initiative extends knowledge, supports innovation, and enhances the practice of marketing.

  • The Consumer Panel Data includes information about product purchases made by a panel of consumer households across all retail outlets in all US markets.

  • The Retail Scanner Data consists of weekly purchase and pricing data generated from participating retail store point-of-sale systems in all US markets.

Learn more about the Nielsen Data at the Kilts Center for Marketing »


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Faculty Blog

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