Rui Sun - Roman Family Center | Chicago Booth

Rui Sun

Rui SunEmail 


PhD, Psychology, University of Cambridge
MRes, Cognitive Neuroscience, University College London
BSc, Psychology, Peking University


Rui Sun is a Principal Researcher at the Center for Decision Research. She did her PhD in social psychology at the University of Cambridge, working on socioeconomic status, prosocial behaviors, and wellbeing. She also holds a Research Master's degree in Cognitive Neuroscience from University College London, and a BS in Psychology at Peking University.


Rui Sun's research interests include general and consumer wellbeing, emotion, prosociality, and socioeconomic status. She uses both quantitative methods (big data analysis, questionnaire, experience sampling method on smartphones, as well as online, lab, and field experiments) and qualitative methods (such as theme coding interviews, and content analysis) to research these topics. Here at Booth, she researches the following questions:

  • How do people's positive and negative emotions influence healthy food choices?
  • What motivates environmental-friendly financial decision-making?
  • Does prosociality improve wellbeing equally for everyone?
  • What factors do people consider when building new social connections?
  • How do people make emotional and facial judgments of people from different social classes?


Please visit Rui's Google Scholar page for a current list of publications.