MA, Social Sciences, University of Chicago
BA, Psychology (Honors), Northwestern University
Jiaqi Yu is a doctoral student in the Behavioral Marketing program at the Booth School of Business. She received her B.A. degree with Honors in Psychology from Northwestern University and her M.A degree in Social Sciences at the University of Chicago.
Jiaqi is broadly interested in the social influence on consumer behavior.
Selected Publications & Presentations
Yu, J., & Urminsky, O. (2019, Nov). Ethnicity and Time Discounting. Poster presented at the Society of Judgment and Decision Making’s Annual Conference, Montreal, Canada.
Yu, J., Chen, S.Y. & Urminsky, O. (2018, Nov). Causal Centrality of Identity and Environmental Decision-Making. Poster presented at the Society of Judgment and Decision Making’s Annual Conference, New Orleans, LA.