Nobel laureate Richard Thaler and Cass R. Sunstein have published a new and definitive version of their pioneering behavioral science book, Nudge, which brought behavioral economics to the masses a decade ago and reshaped the policy landscape through the use of behavioral insights.

Nudge: The Final Edition revisits foundational principals of libertarian paternalism using field-tested case studies and expands with new concepts like "sludge". Nudge: The Final Edition is out now. Learn more at Penguin Press


Nudge: The Final Edition coverFrom the publisher

"Since the original publication of Nudge more than a decade ago, the title has entered the vocabulary of businesspeople, policy makers, engaged citizens, and consumers everywhere. The book has given rise to more than 400 “nudge units” in governments around the world and countless groups of behavioral scientists in every part of the economy. It has taught us how to use thoughtful “choice architecture”—a concept the authors invented—to help us make better decisions for ourselves, our families, and our society.

Now, the authors have rewritten the book from cover to cover, making use of their experiences in and out of government over the past dozen years as well as an explosion of new research in numerous academic disciplines. To commit themselves to never undertaking this daunting task again, they are calling this the “final edition.” It offers a wealth of new insights, for both its avowed fans and newcomers to the field, about a wide variety of issues that we face in our daily lives—COVID-19, health, personal finance, retirement savings, credit card debt, home mortgages, medical care, organ donation, climate change, and “sludge” (paperwork and other nuisances we don’t want, and that keep us from getting what we do want)—all while honoring one of the cardinal rules of nudging: make it fun!"


About Richard Thaler

Richard Thaler was awarded the Nobel Prize in Economic Sciences in 2017 for his pioneering work in the fields of behavioral economics and finance. He is the Charles R. Walgreen Distinguished Service Professor of Behavioral Science and Economics at the University of Chicago’s Booth School of Business and a member of the CDR governing board. 


About Cass Sunstein

Cass R. Sunstein is currently the Robert Walmsley University Professor at Harvard. He is the founder and director of the Program on Behavioral Economics and Public Policy at Harvard Law School. He is the winner of the Holberg Prize from the government of Norway, chair of the the World Health Organization's technical advisory group on Behavioural Insights and Sciences for Health, and served as Administrator of the White House Office of Information and Regulatory Affairs under President Obama.