Mindworks: The Science of Thinking - Roman Family Center | Chicago Booth
People exploring Mindworks

Mindworks: The Science of Thinking

In 2021, the Roman Family Center for Decision Research opened Mindworks, the world’s first discovery center and lab dedicated to behavioral science. 

Located in the heart of downtown Chicago’s cultural corridor, Mindworks is free and open to the public, welcoming visitors to explore interactive exhibits, take part in hands-on research studies, and earn prizes for participating.

Mindworks expands the research operations of the center's PIMCO Decision Research Lab, allowing us to engage a broader, more diverse participant pool. Mindworks also aims to show the general public how insights from behavioral science can help people better understand and improve their lives and communities.

More than 20,000 visitors from all 50 states, 50+ countries and 6 continents have already visited Mindworks, and thanks to new group visits and after-hours programming, Mindworks continues to grow and thrive.

Mindworks was conceived by faculty at the Roman Family Center and was made possible by generous philanthropic support from PIMCO.

Learn more at mindworkschicago.org. Or follow us on Instagram and Facebook.

Two people being greeted at the entrance of Mindworks

Visit Mindworks

Mindworks is located at 224 S. Michigan Ave, across from the Art Institute of Chicago and Grant Park.

Free and open to all, Mindworks is open Wednesday–Sunday 11 a.m.–5 p.m. We welcome drop-in visits but encourage visitors to make a reservation.

Eight interactive exhibits demonstrate foundational concepts from behavioral science and encourage visitors to reflect on how these insights can help people improve their lives and communities.

Plan Your Visit Today
Two people participating on ipads

Help Science, Earn Prizes

Mindworks is also a working laboratory that welcomes the public to participate in behavioral science experiments via surveys, games, and interactive experiments. Participants also earn points for every study they take, which can be redeemed for prizes like coffee mugs, apparel, books, and more.

Participants play an invaluable role in advancing the science of human behavior. The robust empirical data the labs generate are the building blocks for our faculty’s game-changing discoveries, which appear in top academic journals, as well as in outlets such as the New York Times, Washington Post, and BBC News.