What does behavioral science teach us about goals and motivation? In this installment of the Think Better speaker series, Chicago Booth's Ayelet Fishbach and Northwestern's Rima Toure-Tillery will discuss best practices for setting goals, monitoring progress, juggling multiple goals, and soliciting social support.
About the Speakers
Ayelet Fishbach is the Jeffrey Breakenridge Keller Professor of Behavioral Science and Marketing at the University of Chicago Booth School of Business. She studies social psychology, management and consumer behavior, and is an expert on motivation and decision making. Fishbach’s research has been published in top academic journals, as well as in popular media, including the Wall Street Journal, CNN, NPR and the New York Times.
Rima Touré-Tillery (moderator) joined the marketing faculty at the Kellogg School of Management in 2013 as the Donald P. Jacobs Scholar and Assistant Professor of Marketing. Professor Touré-Tillery’s research is at the intersection of motivation and self-perception, with implications for marketers, managers, educators, and public policy makers. Her research investigates charitable giving, ethical consumption, healthy eating, saving, voting, and cheating.