• Meet Simple Mills, one of 24 start-ups facing tough choices and fast deadlines in the New Venture Challenge. Follow their story »

  • Booth NVC challenges Simple Mills to think bigger and grow faster if it wants to be the Betty Crocker of the 21st Century. Follow their journey »

  • The Simple Mills team needs short-term cash as supermarket orders are about to grow four-fold. Follow the journey »

  • For Simple Mills and 8 other NVC teams, it's showtime. Follow the journey »

  • Simple Mills ties for first place in the New Venture Challenge with RoomVa, a site for making reservations at small hotels in Latin America. Read more »

The New Venture Challenge is the premier start-up program at the University of Chicago Booth School of Business, helping students turn entrepreneurial ideas into viable businesses.

Read more »

  • Announcing the winners of the 2014 New Venture Challenge and Social NVC! Read more »
  • UChicago's first-ever Innovation Week brings together creative problem solvers from all fields. Read more »
  • Sign up to receive New Venture Challenge program information, news, and updates.

Last Updated 6/6/14