The Kilts Center for Marketing at Chicago Booth has been licensed by Nielsen to provide approved academic researchers in the United States with access to several Nielsen datasets.
Learn more about this initiative >
The following Nielsen datasets will be housed at Chicago Booth:
Consumer Panel Data
The Consumer Panel Data includes information about product purchases made by a panel of consumer households across all retail outlets in all US markets. The data includes purchases from all Nielsen-tracked categories, including food, nonfood grocery items, health and beauty aids, and select general merchandise. The data represents approximately 40,000-60,000 US households who continually provide information about the makeup of their households, the products they buy, as well as when and where they make purchases.
Retail Scanner Data
The Retail Scanner Data consists of weekly purchase and pricing data generated from participating retail store point-of-sale systems in all US markets. Data are included from approximately 25,000 grocery, drug, mass merchandiser and other stores. Products from all Nielsen-tracked categories are included in the data, such as food, non-food grocery items, health and beauty aids, and select general merchandise. Dataset not yet available.
Advertising and Media Data
The Advertising and Media Data covers weekly TV advertising across a wide range of outlets. It includes occurrences, impressions, and expenditures from approximately 2,400 product categories and almost 225 geographic markets. Currently, this data is available only to University of Chicago faculty.