Curriculum That Transforms Professionals

Chicago Booth provides a rigorous curriculum to prepare students for careers in marketing, general management, consulting, entrepreneurship, and beyond. Beginning with a core course that introduces students to the substantive and procedural aspects of marketing, the flexible curriculum offers a wide menu of electives to choose from.

Booth focuses on building a combination of strong strategic and analytical skills. As the field of marketing becomes more data-driven, students learn to use data in generating actionable insights for better decision marking.

Marketing faculty also integrate core disciplines into their classes - economics, psychology, statistics, and sociology - giving students a breadth of understanding in many functional areas and the ability to effectively integrate and lead efforts across different business functions.

Our courses provide in-depth exposure to leading-edge marketing tools and concepts. Students also have opportunities to gain hands-on experience applying the theories and tools learned in the classroom to real-world problems through several marketing lab courses.

Students interested in the Nielsen marketing data housed at Chicago Booth, three different courses provide students the opportunity to learn and interact with these data.

Data-Driven Marketing (37103)
Pricing Strategies (37202)
Data Mining (41201)

For more in-depth course descriptions, mouse over the course title.