PhD Program

PhD graduates from Chicago Booth have gone on to many distinguished positions in the top marketing faculty. Students in the marketing PhD program specialize in one of the following areas:

Consumer behavior
Econometrics and statistics (quantitative methods)

The theoretical foundation provided in the marketing PhD program is enhanced by the program's flexibility, whereby doctoral students can choose among these areas to specialize in.

Students specializing in consumer behavior take courses not only in this area, but also in psychology and sociology. Similarly those specializing in economics and quantitative methods take courses in the economics and statistics departments. One of the acknowledged strengths of marketing PhD graduates from Chicago is the training they receive in these "basic" disciplines.

See a list of current PhD students and graduates who focused on consumer behavior
See a list of current PhD students and graduates who focused on quantitative methods

Specific examples of research include:

The study of consumer decision-making in a variety of different contexts
The investigation of the signaling effects of price, advertising and other marketing instruments
Analyses of the effects of consumer and trade promotions
Cross-category analysis of marketing effects on household brand choice behavior, etc.

The program is designed for those seeking careers as university professors at leading research institutions.

Fellowships

The Kilts center offers fellowships for doctoral students in their final year of dissertation research. Upon successful completion of their dissertation proposal, all doctoral students in marketing receive a Kilts fellowship. Check the Center Fellows page for current holders of the fellowship.

Questions?

For more information on the PhD program, please can contact:

PhD Program
University of Chicago Booth School of Business
5807 South Woodlawn Avenue
Chicago, IL 60637
Tel: 773.702.7298
Fax: 773.702.5257
phd@ChicagoBooth.edu