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Consumer Behavior
Current Students
- Sara Kim
- Soraya Lambotte
- Jun Lu
- Maferima Tillery
- Shali Wu
PhD Graduates
| Name/Email | Title | Dissertation | Year |
|---|---|---|---|
| Pankaj Agarwal | Associate Prof. of Marketing, University of Toronto | "The Effects of Brand Relationship Norms on Consumer Attitudes and Behavior | 2002 |
| Simona Botti | Assistant Prof. of Marketing, London Business School | "Freedom of Choice and Perceived Control: An Investigation of the Relationship between Preference for Choosing and Customer Satisfaction" | 2004 |
| Katherine Burson | Assistant Prof. of Marketing, University of Michigan | "Interpersonal Miscalibration And Its Impact On Product Choice" | 2004 |
| David Faro (PDF) | Assistant Prof. of Marketing, London Business School | "Causal Time Compression: The Influence of Causal Beliefs on Judgments of Elapsed Time" | 2006 |
| Ayelet Gneezy | Assistant Prof. of Marketing, UC San Diego | "Doing More, Doing Less: Consequences of Exceeding versus Falling Short of Promises" | 2007 |
| John T. Gourville | Albert J. Weatherhead, Jr. Professor of Business Administration, Harvard University | "Pennies-a-Day: Increasing Consumer Compliance Through Temporal Re-Framing" | 1995 |
| Minjung Koo | Sung Kyun Kwan University | "The Influence of Looking Back versus Ahead on Goal Pursuit" | 2009 |
| Michele Madansky | VP of Corporate & Sales Research, Yahoo | "Traditional Ads in an Interactive Environment" | 1999 |
| Christie Nordhielm | Clinical Associate Professor of Marketing, University of Michigan Business School | "A Dual-Process Model of Advertising Repetition Effect" | 1998 |
| Joseph Nunes | Associate Professor of Marketing, Marshall School of Business, USC |
"A Cognitive Model of People's Usage Estimations" | 1998 |
| Radhika Puri | Adjunct Associate Professor of Behavioral Science |
"Increasing Perceived Utility by Bundling: A Direction of Processing Explanation" | 1998 |
| Suzanne Shu | Assistant Prof. of Marketing, UCLA | "Essay 1: Belief Bracketing: Can Partitioning Information Change Consumer Judgment?; Essay 2: Choosing to Consume Later: Determinants of Future-Biased Choice" | 2004 |
| Dilip Soman | Corus Chair in Communications Strategy and Professor of Marketing, Rotman School, University of Toronto | "The Illusion of Delayed Incentives" | 1997 |
| Claire Tsai | Assistant Professor of Marketing, Rotman School, University of Toronto | "Determinants of Consumer's Confidence-Am I Sure What I Want?" | 2007 |
| Klaus Wertenbroch | Professor of Marketing, INSEAD | "Marketplace Implications of Consumer Self-Control" | 1994 |
| John Wright | Consultant, McKinsey & Company, Inc. | "The Influence of Absolute Differences and Relative Differences on Unidimensional Difference Judgments" | 2001 |
| Ying Zhang | Assistant Professor of Marketing, University of Texas at Austin | "The Influence of Optismis on Goal Pursuit" | 2007 |
