News

Current News

Kilts Center annual Marketing Day Forum event was a success with 25 alumni and VIPs present! Read about it >

Booth Professor Sanjay Dhar featured on MBA Mission as one of Booth's "amazing marketing professors"! Read about it >

Booth Alumn and Entrepreneur Rachel Provest, '12, discusses App development, the advantages of working in Vietnam, and coordinating product design from halfway around the world. Read about it >

Liz Kammel, MBA Student at Booth, is the co-founder and CEO of ZipFit Denim, which aims to give guys what they want in the new jean store she opened this month. Read about it >

Kiera Hynninen, '90, promoted to Head of Marketing at Rebox. Read more >

Deanie Elsner, '92, is appointed Chief Marketing Officer for Kraft Foods. Read about it >

Tricia Geraghty, '01, first corporate vice president for Marketing and Public Relations at Children's Hospital of Wisconsin. Read more >

Prof. Jean-Pierre Dube' shares expertise in a Newsweek Business feature on the topic of how big-box stores like Best Buy are reinventing themselves. Learn about what your future buying experiences might look like >

What deals did you find this Cyber Monday? Learn what Prof. Pradeep Chintagunta says about how retailers combat "showrooming." What could you learn from Prof. Chintagunta's insights? >

Marketing professor, Christopher Hsee, was featured in WSJ and Huffington Post for his research on the psychology of when we might decide to retire and with how much money. Read more about what, according to his research, is most likely to make us happy>

Preview Prof. Oleg Urminsky's research on how supporters of different presidential candidates respect one another's views more so than we might think. Read the article in The Atlantic online >

Prof. Sanjay Dhar quoted on MarketPlace about companies attempts to reach consumers affected by super storm Sandy. Read more >

Prof. Pradeep Chintagunta shares insight on Apple's move from Google Maps to their own Apple Maps apps in a U.S. News article on the topic. Read "What 'Mapplegate' Says about Apple >

Dhiraj Rajaram, MBA '03, was featured in an article about Mu Sigma, the company he founded soon after graduating from Booth.

The company has attracted $150 million from venture investors and employs 1,700 people, notes the article. Mu Sigma is the largest firm in the world focused solely on data analytics, Rajaram said. Read what Crain's Chicago had to say about it >

Prof. Art Middlebrooks, '88 was written up for his how he teaches systematic innovation to his MBA students. Read more about his methods and why they are important >

Prof. Oleg Urminsky quoted in Chicago Tribune for insights on the affect calorie awareness has on consumer behavior, after McDonald's started posting counts on their menus. Read the article >

Prof. Jean-Pierre Dube quoted in New York Times article about poor Wi-Fi service on Amtrak. "They oversold the service, and now customers feel like they are not getting what they were promised," he said. Read more >

Ecolab Appoints Thomas Handley, '81 COO and President

Thomas Handley, '81, is named new chief operating officer and president of Ecolab. Read the press release >

Congrats to Booth Alumnus Tom Doctoroff, '89, the New CEO of JWT Asia Pacific

Tom Doctoroff, an active supporter of Kilts Center of Marketing, was appointed the new CEO of JWT Asia Pacific. He was previously North Asia Area Director and Greater China CEO. Read the press release >

PepsiCo Names Debra Crew, '00 President of PepsiCo Americas Beverages

Booth Alumna Debra Crew, '00, is to return to Chicago as a new president to oversee PepsiCo's Gatorade and Tropicana business in Americas.
Read the press release >

Chicago Booth, Nielsen Collaborate
on Groundbreaking Consumer Research Initiative

The Kilts Center for Marketing at the University of Chicago Booth School of Business and Nielsen, a global leader in measurement and information, announced plans to offer comprehensive historical perspective on consumer purchases to all U.S.-based academic researchers for the first time.
Read the press release >

News Archive

Below is a sampling of news and event coverage featuring Chicago Booth faculty, alumni, and students. For more news, please check out our newsletter and join the Kilts Center LinkedIn Group.

Booth Students Win the Wake Forest Marketing Summit Competition
Chicago Business, February 23, 2012
Student team wins first prize of $75,000.
Read more >

Booth team takes 2nd place at Deloitte National Case Competition
ChicagoBooth news, February 7, 2012
Four Booth students showcased a growth strategy proposal for SweetWater Brewery at the Deloitte University campus in Dallas.
Read more >

Booth's Reputation Grows
mbaMission, September 28, 2011
Recognizing Booth's marketing prowess.
Read More >

Sears Holding Names Marketing President
PR Newswire, August 25, 2011
Sears Holdings announced that David Friedman will join the company as SVP and president Marketing. Friedman will be responsible for the oversight and leadership of the Marketing business unit.
Read more >

Friday Factoid: Chicago's Marketing Prowess
mbaMission, August 5, 2011
In a recent blog, mbaMission states that Chicago Booth is "making inroads into an area that its crosstown rival dominates: marketing."
Read more >

"Former Yahoo! Marketing Executive Michele Madansky Teams Up with Marketing Management Analytics to Advance Digital Strategy"
Read the article >

"Domino's Chairman & CEO David A. Brandon Transitioning to Non-Executive Chairman; J. Patrick Doyle to be Named CEO"
J. Patrick Doyle, '88, is expected to become CEO of Domino's Pizza effective March 7.
Read the article >

"Sun-Times Media Names Matthew A. Saleski Vice President of Marketing"
Read the article >

"Call to Action: CPG Marketing Skills Are at a Crossroads"
M. Carl Johnson, III, '72, and Henry Rak, '70, co-wrote an article for Marketing Management magazine on the state of the CPG marketing skills.
Read the article > (PDF)

"Pizza Hut CMO Shares Slices of Wisdom about Brand Strategies"
Read about the event >

"James M. Kilts, '74, Appointed Chairman of the Nielsen Company's Supervisory Board"
Read press release >

"A Lesson in Innovation Activism: The Cereality Story... and Beyond"
Read about the event or view photos >

"Tootsie Roll Industries Offers Modern Marketing Take on Century-Old Brand"
Read about the event >

"The Shift: Transforming Today's Marketer into Tomorrow's Growth Leader"
Read about the event >

"Chicago Booth Team Creates Marketing Plan for Firefox"
Read about their effort >