Top scholars from around the world present their work at the weekly marketing workshop. A schedule and copies of papers are available on the workshop page. All members of the Chicago Booth community are invited to attend.
Author Pradeep Chintagunta is the Joseph T. and Bernice S. Lewis Distinguished Service Professor of Marketing. In this blog, Pradeep discusses current news from the Marketing world and lessons to learn from them.
Chicago Booth, Nielsen Collaborate
on Groundbreaking Consumer Research Initiative
Kiera Hynninen, '90, promoted to Head of Marketing at Rebox.
Deanie Elsner, '92, is appointed Chief Marketing Officer for Kraft Foods. Read about it >
Tricia Geraghty, '01, first corporate vice president for Marketing and Public Relations at Children's Hospital of Wisconsin. Read about it >
Marketing is an exciting and dynamic area at Chicago Booth. The James M. Kilts Center for Marketing plays a pivotal role by promoting the development and recognition of marketing at the school.
Our successes are illustrated by the following achievements: