Research Highlights

Chicago Booth marketing faculty typically publish more articles per person in a given year than the faculty at any other business school.

Papers have explored topics such as analytical models of marketing activities as well as current marketing practice and tactical issues. We have gathered some highlights of current research:

“Psychological Distancing: Why Happiness Helps You See the Big Picture”
“Quantifying the Economic Value of Warranties in the U.S. Server Market”
“Brand History, Geography, and the Persistence of Brand Shares”
“The Effect of Sales Promotions on Size and Composition of the Shopping Basket: Regulatory Compatibility from Framing and Temporal Restrictions”
“Online Word-of-Mouth Effects on the Offline Sales of Sequentially Released New Products—an Application to the Movie Market”
“The Prominence Effect in Shanghai Apartment Prices”