Kilts Center for Marketing is hosting its 8th annual Marketing Day Forum on April 11, 2013.
The event brings together more than 200 current students, local alumni, CEOs, CMOs, and other senior executives in small-group settings to engage in meaningful and relevant dialogue around the field of marketing, the value of data, and marketing's importance to creating marketplace value. The event includes featured round table discussions, networking opportunities, and an educational component.
April 11, 2013
Harper Center, 104
Ghuman covers how Oracle is analyzing data from new technologies for improved marketing effectiveness.
Read Harry Ghuman's biography >
The Kilts Center offers students an opportunity learn more about the Nielsen data - what it is and how to use it. The Kilts-Nielsen Data Center is the exclusive clearinghouse for academic researcher purposes. Students will hear a panel of second-year students share their experiences with Nielsen data during their Marketing internships and receive a glossary of terms. Watch the recording >
Hear from a panel of senior-level alumni who have leveraged Booth marketing skills to succeed in a range of careers including management consulting, strategic planning, entrepreneurship, general management, and brand management.
Event recording >
This annual conference exposes students to current issues in marketing and provides an excellent forum for networking. Free for Marketing Group members. Read about the event >
Doyle spoke about Domino's recent company transformation, and how Booth's integrated, strategic, and data-driven approach to marketing prepared him to lead this effort. Registration required. Lunch provided by Domino's Pizza.
Watch the video of Doyle's presentation >
Read Chicago Business article about the event >
Frits Seegers spoke about his experience in emerging markets, being successful in Indonesia, and offered career management advice.
Read about the event from the perspective of a student who attended >
The Kilts Center offered the an opportunity for students to learn more about the Nielsen data. The Kilts-Nielsen Data Center is the exclusive clearinghouse for academic researcher purposes. Students heard from a panel of second-year students shares their experiences with Nielsen data during their Marketing internships and received a glossary of terms.
This spring event featured interactive events with alumni and students. Kilts Steering Committee members and other prominent alumni hosted roundtable discussions on various marketing-related topics.
Read more about the event on the student Marketing Group blog >
Join fellow students, alumni, and faculty for the inaugural Kilts Center Fall Premiere. Register for events in the schedule below. Learn more >
Booth alumni Kevin Willer, '10 (XP-79), and Ted Buell, '07, came to campus to discuss the evolution of search marketing over the past decade, where it's going, and how companies are taking advantage of the changing landscape. They shared insights into digital marketing trends and how marketers are keeping up with the rapidly evolving and growing space, including mobile, local, and video. Read story or view presentation >
Frank Piotrowski, senior vice president of measurement science at Nielsen Company, explained how raw consumer data is mined for insights. "Now it's all about timing. We provide applications to run through the data, so our clients can get to those insights," he said.
Learn what insights are emerging >
The Kilts Center partnered with the Polsky Center to hold the first-of-its-kind workshop on internet and mobile marketing and how to monetize your online presence. Learn more and watch presentations >