University of Chicago Booth

Events

Upcoming Events

Marketing Day Forum 2013

Thursday, April 11

Kilts Center for Marketing is hosting its 8th annual Marketing Day Forum on April 11, 2013.

The event brings together more than 200 current students, local alumni, CEOs, CMOs, and other senior executives in small-group settings to engage in meaningful and relevant dialogue around the field of marketing, the value of data, and marketing's importance to creating marketplace value. The event includes featured round table discussions, networking opportunities, and an educational component.

April 11, 2013
11:45 a.m.
Harper Center, 104

Learn more and register > 

Events Archive

Recent Events

Kilts Speaker Series
Rahul Sachdev, '99
Head of Content Sharing Products, LinkedIn

Tuesday, February 26, 2013
Hear from Sachdev about the process of launching internet-based products.
Read Rahul Sachdev's biography>
Watch the recording >

Kilts Speaker Series
Harry Ghuman, '98
Senior Vice President-Industry Strategy & Insight, Oracle Corporation
Monday, February 4, 2013

Ghuman covers how Oracle is analyzing data from new technologies for improved marketing effectiveness.
Read Harry Ghuman's biography >

Nielsen Data Seminar for Students
November 5, 2012

The Kilts Center offers students an opportunity learn more about the Nielsen data - what it is and how to use it. The Kilts-Nielsen Data Center is the exclusive clearinghouse for academic researcher purposes. Students will hear a panel of second-year students share their experiences with Nielsen data during their Marketing internships and receive a glossary of terms. Watch the recording >

Kilts Center Fall Premiere 2012
Alumni Panel: Why Marketing Matters in Any Career
October 18, 2012

Hear from a panel of senior-level alumni who have leveraged Booth marketing skills to succeed in a range of careers including management consulting, strategic planning, entrepreneurship, general management, and brand management.
Event recording >

Booth Marketing Conference: Elevating the Consumer Experience
October 24, 2012

This annual conference exposes students to current issues in marketing and provides an excellent forum for networking. Free for Marketing Group members. Read about the event >

Kilts Center Fall Premiere 2012
Keynote Speaker Patrick Doyle, '88
President and CEO, Domino's Pizza, Inc.
October 4, 2012

Doyle spoke about Domino's recent company transformation, and how Booth's integrated, strategic, and data-driven approach to marketing prepared him to lead this effort. Registration required. Lunch provided by Domino's Pizza.
Watch the video of Doyle's presentation >
Read Chicago Business article about the event >

Kilts Speaker Series Presents Frits Seegers, '89, CEO, CT Corporation
May 22, 2012

Frits Seegers spoke about his experience in emerging markets, being successful in Indonesia, and offered career management advice.
Read about the event from the perspective of a student who attended >

Nielsen Data Seminar for Students
May 8, 2012

The Kilts Center offered the an opportunity for students to learn more about the Nielsen data. The Kilts-Nielsen Data Center is the exclusive clearinghouse for academic researcher purposes. Students heard from a panel of second-year students shares their experiences with Nielsen data during their Marketing internships and received a glossary of terms.

Marketing Forum 2012
April 18, 2012

This spring event featured interactive events with alumni and students. Kilts Steering Committee members and other prominent alumni hosted roundtable discussions on various marketing-related topics.
Read more about the event on the student Marketing Group blog >

Kilts Center Fall Premiere 2011

Join fellow students, alumni, and faculty for the inaugural Kilts Center Fall Premiere. Register for events in the schedule below. Learn more >

Search and Digital Marketing Insights from Google Execs

Booth alumni Kevin Willer, '10 (XP-79), and Ted Buell, '07, came to campus to discuss the evolution of search marketing over the past decade, where it's going, and how companies are taking advantage of the changing landscape. They shared insights into digital marketing trends and how marketers are keeping up with the rapidly evolving and growing space, including mobile, local, and video. Read story or view presentation >

How Consumer Data Drives Insights

Frank Piotrowski, senior vice president of measurement science at Nielsen Company, explained how raw consumer data is mined for insights. "Now it's all about timing. We provide applications to run through the data, so our clients can get to those insights," he said.
Learn what insights are emerging >

Marketing and Monetizing Online Seminar

The Kilts Center partnered with the Polsky Center to hold the first-of-its-kind workshop on internet and mobile marketing and how to monetize your online presence. Learn more and watch presentations >