Marketing Databases

Marketing at Chicago Booth plays a central role in the commitment to enhance and broaden the school's impact and reputation in all its intellectual endeavors, consistent with our history and values.

With the addition of Nielsen datasets, the James M. Kilts Center for Marketing now has exclusive access to the most comprehensive database on marketing, retail scanning, and consumer panel data.

Kilts-Nielsen Data Center

The Kilts Center for Marketing at Chicago Booth and The Nielsen Company have joined together to make marketing data available to approved academic researchers in the United States. The Nielsen datasets start in 2004 and are updated annually.

More information for MBA students interested in the data center, we have several ways for you to benefit from these data.

The data are incorporated into several courses offered each year. See the Kilts Center's curriculum page for courses that offer an opportunity to learn and interact with the data.
Kilts Centers hosts an annual student seminar that overviews the data and features second year students who demonstrate how they used the data during summer internships. See the presentation deck > or Watch a recording of the presentation >
Gain access to Nielsen Academics, an online learning portal focused exclusively on the needs of students and faculty. Contact kbell0@ChicagoBooth.edu for more information.

Data Center Advisory Council

Mr. Roger Deromedi - Board Chair
Chairman, Pinnacle Foods
Former CEO, Kraft Foods

Mr. L. Dick Buell, '78
Former Chairman and CEO
Catalina Marketing Corporation

Mr. Pradeep K. Chintagunta
Joseph T. and Bernice S. Lewis Distinguished Service Professor of Marketing
The University of Chicago Booth School of Business

Mr. James Dodge, '93
Vice President
The Nielsen Company

Mr. Robert Mariano, '87
Chairman, President, and CEO
Roundy's Supermarkets, Inc.

Mr. Henry Rak, '70
Senior Operating Partner
Henry Rak Consulting Partners, a
Wholly Owned Subsidiary of
McKinsey & Co.

Ex-Officio Members

James Kilts, '74
Founding Partner
Centerview Capital

Learn more about the data and how to apply >

Read the press release >

ERIM Database

The ERIM database contains data collected by the now-defunct ERIM division of A.C. Nielsen on panels of households in two mid-sized midwestern cities.

Dominick’s Database

The Dominick’s database contains nine years of store-level data on the sales of more than 3500 UPCs.

bayesm

bayesm is a software package for Bayesian analysis of many models of interest to marketers.