Marketing at Chicago Booth plays a central role in the commitment to enhance and broaden the school's impact and reputation in all its intellectual endeavors, consistent with our history and values.
With the addition of Nielsen datasets, the James M. Kilts Center for Marketing now has exclusive access to the most comprehensive database on marketing, retail scanning, and consumer panel data.
The Kilts Center for Marketing at Chicago Booth and The Nielsen Company have joined together to make marketing data available to approved academic researchers in the United States. The Nielsen datasets start in 2004 and are updated annually.
More information for MBA students interested in the data center, we have several ways for you to benefit from these data.
Mr. Roger Deromedi - Board Chair
Chairman, Pinnacle Foods
Former CEO, Kraft Foods
Mr. L. Dick Buell, '78
Former Chairman and CEO
Catalina Marketing Corporation
Mr. Pradeep K. Chintagunta
Joseph T. and Bernice S. Lewis Distinguished Service Professor of Marketing
The University of Chicago Booth School of Business
Mr. James Dodge, '93
The Nielsen Company
Mr. Robert Mariano, '87
Chairman, President, and CEO
Roundy's Supermarkets, Inc.
Mr. Henry Rak, '70
Senior Operating Partner
Henry Rak Consulting Partners, a
Wholly Owned Subsidiary of
McKinsey & Co.
The ERIM database contains data collected by the now-defunct ERIM division of A.C. Nielsen on panels of households in two mid-sized midwestern cities.
The Dominick’s database contains nine years of store-level data on the sales of more than 3500 UPCs.
bayesm is a software package for Bayesian analysis of many models of interest to marketers.