University of Chicago GSB

Public Databases

Chicago Booth is a pioneer in the study of data from micro-marketing research. The Kilts Center maintains a comprehensive set of scanner data for academic research. 

ERIM Database

The ERIM database contains data collected by the now-defunct ERIM division of A. C. Nielsen on panels of households in two mid-sized midwestern cities.

Dominick’s Database

The Dominick’s database contains nine years of store-level data on the sales of more than 3500 UPCs.

bayesm

bayesm is a software package for Bayesian analysis of many models of interest to marketers.