Connecting Chicago Booth's marketing faculty, students, alumni, and corporate partners in their
shared belief in the
Chicago Approach
to marketing

Founded in 1999, the James M. Kilts Center for Marketing advances marketing at Chicago Booth by facilitating faculty research, supporting innovations in the marketing curriculum, funding scholarships for MBA and PhD students, and creating engaging programs aimed at enhancing the careers of students and alumni.

The Kilts Center strives to:

  • Enhance the research environment and facilitate thought leadership among Booth’s marketing faculty
  • Attract and graduate the very best MBA talent who will go on to pursue successful marketing and general management careers

About the Kilts Center

Marketing Databases

Booth Marketing Data Center

The James M. Kilts Center for Marketing has exclusive access to the most comprehensive database on marketing, retail scanner, and consumer panel data. Find out more about the Data Center »

News

Taco Bell President Brian Niccol, '03, explains the company's new breakfast menu to WSJ >>

 

Research conducted by Chicago Booth professors using the data housed at the Kilts Data Center is featured on BloombergView.com »

 

Professor Christopher Hsee explains why some people work too hard even when they have everything they need. Read the full story »

 

Faculty Blog

Facebook’s Trials and Tribulations: Part II In a recent...

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Facebook’s Trials and Tribulations Two recent articles...

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