The Chicago approach to marketing is about integrating disciplines under a data-driven, result-oriented, pragmatic strategy.
Pradeep K. Chintagunta
Joseph T. and Bernice S. Lewis Distinguished Service Professor of Marketing
The Chicago Approach to marketing is about integrating disciplines under a data-driven, result-oriented, pragmatic strategy. Pradeep K. Chintagunta sees firsthand how much value the approach adds to the lives and careers of Booth students.
Sigmund E. Edelstone Professor of Marketing
Amid the ever-changing marketing practice, Jean-Pierre Dubé works closely with his students to keep his research current and relevant, while enriching his classes with new challenges and higher standards. The students, he finds, always rise to the challenge.
Günter J. Hitsch
Professor of Marketing
An economist by training, professor Günter Hitsch builds on that background for his research and focuses on advancing statistical tools to analyze consumer behavior.
Chris Nosko, AB '03
Assistant Professor of Marketing
Chris Nosko brings a wealth of expertise in high tech marketing and a year’s worth of experience in eBay’s research labs to Booth. He approaches marketing from an economic perspective and hopes to teach students that the data isn’t always what it seems.
Assitant Professor of Marketing
One of the newest members of the marketing faculty, Anita Rao brings an expertise in quantitative marketing and empirical industrial organization with specific interests in online content, digital distribution, emerging markets, and research- and innovation-intensive industries. Prior to Booth, Rao earned her PhD in marketing from Stanford University.
James H. Lorie Professor of Marketing
Sanjay K. Dhar studies strategic marketing management, advanced marketing strategy, brand management, new product development, pricing strategy, promotion strategy, advertising strategy, product placement strategy, retail price advertising strategies, and retail management best practices.
Associate Professor of Marketing
Oleg Urminsky equips his students with a thorough understanding of how to find the data they need and then how to interpret it, preparing them to tackle problems with a balance of intuition and skepticism.