Marketing Insights at Chicago Booth

Marketing Insights 2014 at Chicago Booth

Tuesday, May 6, 2014
8:15 a.m. - 6:00 p.m.

The University of Chicago Booth School of Business
Gleacher Center
450 North Cityfront Plaza Drive
Chicago, Illinois 60611

8:15 a.m. - 9:00 a.m. - Registration and Breakfast
9:00 a.m. - 5:00 p.m- Conference
5:00 p.m. - 6:00 p.m- Reception

View the full conference schedule >>>

Featuring Chicago Booth faculty

Erik Hurst
V. Duane Rath Professor of Economics and the John E. Jeuck Faculty Fellow

Jean-Pierre Dubé
Sigmund E. Edelstone Professor of Marketing

Günter J. Hitsch
Professor of Marketing

Emily Oster
Associate Professor of Economics

This conference features academic researchers and practitioners using marketing data to generate marketing insights valuable to researchers, retailers, manufacturers, and consumers. Presentations will highlight how the partnership between Chicago Booth’s Kilts Center for Marketing and Nielsen has helped draw attention to the questions and topics that these rich datasets can help uncover. The conference is an invitation-only event. Please contact us for more information.

Topics include:

  • Super Bowl Ads

  • Purchasing reactions to health news

  • Private label demand and the Great Recession

Learn more about conference speakers » 


  • $375 per person—register before April 19

  • $475 per person—starting April 19

Map and directions »

Hotel information »

Please direct questions to Emily Silkaitis at 773.834.1528.