Tuesday, May 6, 2014
8:15 a.m. - 6 p.m.
The University of Chicago Booth School of Business
450 North Cityfront Plaza Drive
Chicago, Illinois 60611
8:15 a.m. - 9 a.m. - Registration and Breakfast
9 a.m. - 5 p.m. - Conference
5 p.m. - 6 p.m. - Reception
View the full conference schedule »
V. Duane Rath Professor of Economics and the John E. Jeuck Faculty Fellow
Sigmund E. Edelstone Professor of Marketing
Günter J. Hitsch
Professor of Marketing
Associate Professor of Economics
This conference features academic researchers and practitioners using marketing data to generate marketing insights valuable to researchers, retailers, manufacturers, and consumers. Presentations will highlight how the partnership between Chicago Booth’s Kilts Center for Marketing and Nielsen has helped draw attention to the questions and topics that these rich datasets can help uncover. The conference is an invitation-only event. Please contact us for more information.
Super Bowl Ads
Purchasing reactions to health news
Private label demand and the Great Recession
Learn more about conference speakers »
$375 per person—register before April 30
$475 per person—starting April 30
Map and directions »
Hotel information »
Please direct questions to Emily Silkaitis at 773.834.1528.