Fall Premiere

Luiz

Featuring the executive vice president and CMO of Panera Bread Co. and the president of North America for Anheuser-Busch InBev, this year’s Kilts Center Fall Premiere demonstrated the multifarious sides of marketing to nearly 200 Booth MBA students.  Aside from explaining Panera’s approach to customer loyalty, Michael Simon, MBA ’85, notably shared his view on social responsibility and the role of purpose in Panera’s marketing strategy.  Read the full summary in Chicago Business » 

Anheuser-Busch InBev’s Luiz Fernando Edmond elaborated upon the broader effects of segmentation in marketing, noting the changing demographics, like baby boomers and millennials, which companies must be familiar with in order to build brand loyalty and successfully market a product to a constantly changing consumer base.  See Chicago Business’s exclusive interview with Luiz here »