Kilts Quantitative Case Competition

November 15, 2014
University of Chicago Booth School of Business - Gleacher Center

We have again partnered with Kraft Foods to develop an exclusive marketing case competition for first- and second-year Full-Time, Evening, and Weekend students interested in marketing, general management, and consulting.

Participants have the opportunity to expand their business skill sets and gain experience invaluable to interviews by tackling a major Kraft marketing challenge, using Nielsen and other marketing data.

Ten teams will be selected to compete based on their applications.

The judges panel will include Kraft CMO Deanie Elsner, Kraft recruiters, alumni, and Booth faculty.

Teams applications are due Friday, October 24. Application details will be posted soon.

Last Year's Winners 

First Place: Jessie Cobb, Ahsan Kirmani, Sara Mangiapane, Jason Schwab, Joanna Wung 

Booth Tank

First Runner-Up: Gianne Gabrielle Cristobal, Lee Stuart Ettleman, Marina Dina Lidow, Jefferson Calvert Kohler, Jacqueline Suzanne Singh

Strategy Krafters

First Runner-Up: Healy Adams, Aubrey Donnellan, Rushan Guan, Sophia Stone, Emily Theis



Participating Teams


After a review of numerous applications, the following teams were selected by the Kilts Center and Kraft to participate in Kilts Quantitative Case Competition:

Capri Sun Chasers
Sally Yoon
Matt Riezman
Jessica Caballero
Mariam Choudhury
Amy Poon

The K-Team
Ankit Jain 
Tejash Patel 
Jonathan Dold 
Will Han 
Borja Badiola

Strategy Krafters
Gianne Gabrielle Cristobal
Lee Stuart Ettleman
Marina Dina Lidow 
Jefferson Calvert Kohler 
Jacqueline Suzanne Singh

The Cheez Whizards
Brian Geddes 
Christopher Brimmage
Joseph Puccio
Yazmin Montserrat
Espinosa Mattar
John Heagy

Team A1
Conor Devitt 
Dorothy Voorhees 
YaoYao Wang 
Jackie Klein
Chris Panagiotopoulos

Rushan Guan
Sophia Stone
Healy Adams
Aubrey Donnella
Emily Theis

Kraft Singles
Luca Pizzuto
Linh Lam
Alexandra Kern
Caio Macedo
Mohit Bhasin

Kraft Marketing All Stars
Brian Holtz
Mary Restrepo
David Rabie
Kendra Nasseri
Kathryn Goodman

Marketing Kraftsmen
Julie Ginsberg 
Sanchi Gupte
Alpana Kelkar
Stefan Hennessy

Booth Tank
Jessie Cobb
Ahsan Kirmani
Sara Mangiapane
Jason Schwab
Joanna Wung






Event Schedule


Monday, November 3: Team Selections Announced

Wednesday, November 12: Competition Kickoff, Harper 104, 6:00 p.m. - 7:30 p.m.

  • Kraft will be on site to introduce the case and provide rules, judging criteria, and other details.

Saturday, November 15: Kilts Quantitative Case Competition, Gleacher, 12:00 p.m. - 6:00 p.m.

  • Team presentations are due by 10:30 a.m.

  • All teams are required to attend introduction session at noon and the evening reception. 

  • Each team will have 15 minutes: 10 minutes to present and five minutes to answer judges’ questions.


Competition Partners


Kraft | Kilts Center for Marketing | Mio | Philadelphia | Oscar Mayer | JELLO | Maxwell House | Miracle Whip | Kraft Mac and Cheese | Planters

Questions? Contact Katie Claussen Bell, associate director, Kilts Center for Marketing.