Kilts Case Competition

November 15, 2014
University of Chicago Booth School of Business - Gleacher Center

This year, we have again partnered with Kraft Foods to develop an exclusive marketing case competition for students in the Full-Time MBA and Evening MBA Programs interested in marketing, general management, and consulting.

Participants have the opportunity to expand their business skill sets and gain experience invaluable to interviews by tackling a major Kraft marketing challenge, using Nielsen and other marketing data.

Ten teams will be selected to compete based on their applications.

The judges' panel will include Kraft CMO Deanie Elsner, Kraft executives, and Booth marketing faculty.

Teams applications are due Friday, October 24. Application details will be posted soon.


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Eligibility and Requirements

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Students in the Full-Time MBA and Evening MBA Programs are eligible to apply.  

Teams must consist of four to five students. 

Please note that as part of the application, you will be asked to briefly introduce your team in any media format you choose, highlighting the diverse interests and range of expertise in your group. The presentation should take no longer than two to three minutes to read, listen, or view. 

At least two team members must be present at the kick-off event on November 12, and all team members must be in attendance at the competition on November 15.


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Participating Teams

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Prizes

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Prizes include first-year interview priority, dinner with CMO Deanie Elsner, '92, and cash prizes.

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Event Schedule

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Monday, November 3: Team Selections Announced

Wednesday, November 12: Competition Kickoff, Gleacher 300, 6 p.m. - 7:30 p.m.

  • Kraft will be on site to introduce the case and provide rules, judging criteria, and other details.

Saturday, November 15: Kilts Quantitative Case Competition, Gleacher, Noon - 6 p.m.

  • Team presentations are due by 10:30 a.m.

  • All teams are required to attend introduction session at noon and the evening reception. 

  • Each team will have 15 minutes: ten minutes to present and five minutes to answer judges’ questions.

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Competition Partners

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Kraft | Kilts Center for Marketing | Mio | Philadelphia | Oscar Mayer | JELLO | Maxwell House | Miracle Whip | Kraft Mac and Cheese | Planters

Questions? Contact Katie Claussen Bell, associate director, Kilts Center for Marketing.