Kilts Case Competition

November 15, 2014
University of Chicago Booth School of Business - Gleacher Center

This year, we again partnered with Kraft Foods to host an exclusive marketing case competition for students in the Full-Time, Evening, and Weekend MBA Programs interested in marketing, general management, and consulting.

Participants had the opportunity to expand their business skill sets and gain invaluable experience for interviewing by tackling a major Kraft marketing challenge, using Nielsen and other marketing data.

The judges' panel included Kraft CMO Deanie Elsner, '92, Kraft executives, and Booth marketing faculty.

First Place  
Millennial Marketers Team

Amanda Davis 
Antoine Jennings
Danielle Largay 
Bharath Kumar Venkatesh Kumar

Runner-Up
Shakers & Bakers Team
Polly Grube 
Insley Haynes 
Dana Mason 
Grace Needleman 
Jana Zagorski


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Eligibility and Requirements

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Students in the Full-Time, Evening MBA and Weekend MBA Programs are eligible to apply.  

Teams must consist of four to five students. 

Please note that as part of the application, you will be asked to briefly introduce your team in any media format you choose, highlighting the diverse interests and range of expertise in your group. The presentation should take no longer than two to three minutes to read, listen, or view. 

At least two team members must be present at the kick-off event on November 12, and all team members must be in attendance at the competition on November 15.


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Participating Teams

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All the Kraft Single Ladies

Laura Bowen

Nancy Cheney

Brittany Dodd

Jenny Farrall 

Ceres

Laurent Foraud

Daniel Lozano

Ailia Rodriguez

Marta Valer 

Chicago Cream Cheese

John Coelho

Steven Cunix

Doug Fung 

Mike Pintar

 

 

Consumer Packaged Go(o)ddesses

 

Bryndl Bartter 

 

Lauren Koening 

 

Maddie MacLachlan 

 

Dana Robinson 

 

Anitha Veerappan

 

Fun In the Capri Sun

Stephen Berger

Jordan Dexter 

 

Ben Lin 

 

Derek Weng

Ruth Chew 

 

Liquid Cool

 

Gabriel Barkley 

 

Britton Farrell 

 

Bradley Hemmick 

 

David Paulmeyer 

 

Cecile Thai

 

Mexico's got talent

 

Luis Pedro Sanroman Gonzalez 

 

Pablo Martin del Campo Olascoaga 

 

Benigno Perez Herrera 

 

Eduardo Paulsen Huelsz 

 

Leon Corzo Sanchez

 

Millennial Marketers

 

Amanda Davis 

 

Antoine Jennings

 

Danielle Largay 

 

Bharath Kumar Venkatesh Kumar

 

 

 

Brian Thompson

 

Shakers & Bakers

 

Polly Grube 

 

Insley Haynes 

 

Dana Mason 

 

Grace Needleman 

 

Jana Zagorski

 

The Boothables

 

Condylia Courtney

 

Laura Meister

 

Stephanie Nowell

Heather Rubacky

 

Boone Williams

 

The Five Marketeers

 

Faria Jabbar

 

Donbee Lee 

 

Gustavo Menendez 

 

Sana Suh

 

Patrick Yan 

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Prizes

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Prizes include first-year interview priority (Full-Time students only), dinner with CMO Deanie Elsner, '92, and cash prizes.

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Event Schedule

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Monday, November 3: Team Selections Announced

Wednesday, November 12: Competition Kickoff, Gleacher 203, 6 - 7:30 p.m.

  • Kraft will be on site to introduce the case and provide rules, judging criteria, and other details.

Saturday, November 15: Kilts Quantitative Case Competition, Gleacher, 10:30 a.m. - 3:30 p.m.

  • Team presentations are due by 9 a.m.

  • All teams are required to attend the evening reception. 

  • Each team will have 15 minutes: ten minutes to present and five minutes to answer judges’ questions.

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Competition Partners

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Sponsors 

Questions? Contact Emily Silkaitis at the Kilts Center for Marketing.