Kilts Case Competition

November 15, 2014
University of Chicago Booth School of Business - Gleacher Center

This year, we again partnered with Kraft Foods to host an exclusive marketing case competition for students in the Full-Time, Evening, and Weekend MBA Programs interested in marketing, general management, and consulting.

Participants had the opportunity to expand their business skill sets and gain invaluable experience for interviewing by tackling a major Kraft marketing challenge, using Nielsen and other marketing data.

The judges' panel included Kraft CMO Deanie Elsner, '92, Kraft executives, and Booth marketing faculty.

First Place  
Millennial Marketers Team

Amanda Davis 
Antoine Jennings
Danielle Largay 
Bharath Kumar Venkatesh Kumar

Shakers & Bakers Team
Polly Grube 
Insley Haynes 
Dana Mason 
Grace Needleman 
Jana Zagorski


Eligibility and Requirements


Students in the Full-Time, Evening MBA and Weekend MBA Programs are eligible to apply.  

Teams must consist of four to five students. 

Please note that as part of the application, you will be asked to briefly introduce your team in any media format you choose, highlighting the diverse interests and range of expertise in your group. The presentation should take no longer than two to three minutes to read, listen, or view. 

At least two team members must be present at the kick-off event on November 12, and all team members must be in attendance at the competition on November 15.


Participating Teams


All the Kraft Single Ladies

Laura Bowen

Nancy Cheney

Brittany Dodd

Jenny Farrall 


Laurent Foraud

Daniel Lozano

Ailia Rodriguez

Marta Valer 

Chicago Cream Cheese

John Coelho

Steven Cunix

Doug Fung 

Mike Pintar



Consumer Packaged Go(o)ddesses


Bryndl Bartter 


Lauren Koening 


Maddie MacLachlan 


Dana Robinson 


Anitha Veerappan


Fun In the Capri Sun

Stephen Berger

Jordan Dexter 


Ben Lin 


Derek Weng

Ruth Chew 


Liquid Cool


Gabriel Barkley 


Britton Farrell 


Bradley Hemmick 


David Paulmeyer 


Cecile Thai


Mexico's got talent


Luis Pedro Sanroman Gonzalez 


Pablo Martin del Campo Olascoaga 


Benigno Perez Herrera 


Eduardo Paulsen Huelsz 


Leon Corzo Sanchez


Millennial Marketers


Amanda Davis 


Antoine Jennings


Danielle Largay 


Bharath Kumar Venkatesh Kumar




Brian Thompson


Shakers & Bakers


Polly Grube 


Insley Haynes 


Dana Mason 


Grace Needleman 


Jana Zagorski


The Boothables


Condylia Courtney


Laura Meister


Stephanie Nowell

Heather Rubacky


Boone Williams


The Five Marketeers


Faria Jabbar


Donbee Lee 


Gustavo Menendez 


Sana Suh


Patrick Yan 




Prizes include first-year interview priority (Full-Time students only), dinner with CMO Deanie Elsner, '92, and cash prizes.


Event Schedule


Monday, November 3: Team Selections Announced

Wednesday, November 12: Competition Kickoff, Gleacher 203, 6 - 7:30 p.m.

  • Kraft will be on site to introduce the case and provide rules, judging criteria, and other details.

Saturday, November 15: Kilts Quantitative Case Competition, Gleacher, 10:30 a.m. - 3:30 p.m.

  • Team presentations are due by 9 a.m.

  • All teams are required to attend the evening reception. 

  • Each team will have 15 minutes: ten minutes to present and five minutes to answer judges’ questions.


Competition Partners



Questions? Contact Emily Silkaitis at the Kilts Center for Marketing.