Director of Strategic Partnerships, Chicago Public Media - WBEZ 91.5 FM
As a nonprofit with limited resources, we don't invest in research like other media companies, but when we heard about the Booth marketing lab courses and noticed the Marketing Research course option, we saw a great opportunity to fill a gap that we have had for a long time at Chicago Public Media.
Sean Smyth, '05
Vice President, Business Development, Groupon, Inc.
When Sean Smyth, '05, vice president of business development for Groupon, Inc., wanted to better define and understand his company's VIP segment, he immediately thought of Chicago Booth.