The Chicago Approach to Marketing

At Chicago Booth, we believe that marketing is not a functional "silo," but rather a driver of growth and marketplace value.

We believe in deep questioning, intellectual curiosity, and a mastery of business fundamentals - hallmarks of the Chicago approach to management education.

By applying these same principles to marketing, we're breaking new ground in the industry. Teaching sophisticated marketing skills. Building a unique brand of business leaders who integrate and align organizations across different disciplines.