Connecting Chicago Booth's marketing faculty, students, alumni, and corporate partners in their
shared belief in the
Chicago Approach
to marketing

Founded in 1999, the James M. Kilts Center for Marketing advances marketing at Chicago Booth by facilitating faculty research, supporting innovations in the marketing curriculum, funding scholarships for MBA and PhD students, and creating engaging programs aimed at enhancing the careers of students and alumni.

The Kilts Center strives to:

  • Enhance the research environment and facilitate thought leadership among Booth’s marketing faculty
  • Attract and graduate the very best MBA talent who will go on to pursue successful marketing and general management careers

About the Kilts Center

Chicago Campaign

Marketing Databases

Booth Marketing Data Center

The James M. Kilts Center for Marketing has exclusive access to the most comprehensive database on marketing, retail scanner, and consumer panel data. Find out more about the Data Center »


Jean-Pierre Dubé talks with WGN about how Black Friday deals are losing their allure listen here>>


Adjunct Marketing faculty member, Chris Krohn '97, was just named VP of Customer Experience for Sears. Read about it here>>


Do Pharmacists Buy Bayer? Check out the story by CBC News that references a paper by faculty member Jean-Pierre Dubé and coauthors. Read the story »


Faculty Blog

Creating a brand in a fragmented marketplace: The Indian...

Read More »

What’s the big deal: Flipkart, Snapdeal and the Indian...

Read More »