Connecting Chicago Booth's marketing faculty, students, alumni, and corporate partners in their
shared belief in the
Chicago Approach
to marketing

Founded in 1999, the James M. Kilts Center for Marketing advances marketing at Chicago Booth by facilitating faculty research, supporting innovations in the marketing curriculum, funding scholarships for MBA and PhD students, and creating engaging programs aimed at enhancing the careers of students and alumni.

The Kilts Center strives to:

  • Enhance the research environment and facilitate thought leadership among Booth’s marketing faculty
  • Attract and graduate the very best MBA talent who will go on to pursue successful marketing and general management careers

About the Kilts Center

Marketing Databases

Booth Marketing Data Center

The James M. Kilts Center for Marketing has exclusive access to the most comprehensive database on marketing, retail scanner, and consumer panel data. Find out more about the Data Center »


The Huffington Post interviews marketing professor Jean-Pierre Dubé about his research using the data housed at the Kilts Center.  Read the full story »


Research by Ayelet Fishbach featured in story by U.S. News & World Report »


TheStreet interviews Domino's CEO and President, Patrick Doyle, '88 »


Faculty Blog

Small decisions with large repercussions – how incremental moves...

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A Framework for Personal Branding In one of the more memorable...

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